When a Trader Joe’s shopper asked for a vegan sandwich, she says Trader Joe didn’t have one to match
When a woman in Vancouver, B.C., wanted to go vegan, she went to Trader Joe and got a Trader joe sandwich with vegan cheese, eggs and bacon.
“He said, ‘No, you’re not going to eat that, I don’t sell vegan products,'” she recalled.
“But when I told him it was really good and that it was vegan, he said, I love that.
I’m not vegan, but I love the way it tastes and the way he makes it.
I really think that’s one of the things that is most inspiring to me.”
It’s a sentiment shared by many vegans.
“When I hear people say, ‘I’m vegan, Trader Joe is my favourite food store,’ it really resonates with me,” said Kelly O’Keefe, a food-and-drugs researcher at the University of Manitoba who studies the effects of veganism.
“And I think there’s a lot of people that are really open to different things.”
For some, the experience of going vegan is one of a lifetime.
But others have found ways to make the transition easier.
A recent survey by the Canadian Centre for Policy Alternatives found that the average Canadian spends $4,000 a year on food, including grocery shopping, meal planning and buying food from farmers.
For some vegans, it can mean a new way to spend their savings, or a new hobby.
“I’m more interested in getting out there and doing some outdoor activities, or hiking, because there’s always something to do in the backcountry,” said Lola, a 24-year-old Vancouver woman who goes vegan on a regular basis.
It’s just a really enjoyable time of year. “
For a lot people, there’s not a lot that they want to do that is so much fun.
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Even if you’re doing vegan, I’d still be looking forward for that weekend or going out to the park.”
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